Reinette Biscottes 1950s Vintage French Advertising Store Display Sign withHours
Reinette Biscottes 1950s Vintage French Advertising Store Display Sign With Shop Hours Panel 15.25x12. Panneau Publicitaire Ancien Biscottes Reinette Années 1950 - Affiche Carton Épicerie Boulangerie. This original 1950s REINETTE Biscottes French advertising store display captures the bold, colorful design of post-war European grocery marketing. Produced for in-store bakery or grocer use, it features vivid litho printing on sturdy die-cut cardboard with the REINETTE logo, wheat stalk emblem, and a rare functional feature - a panel reading. "La maison est fermée le.
(The shop is closed on [day] and every day from [time] to [time]). Shopkeepers would fill in these blanks to display their hours, making the sign both an advertisement and a practical notice for customers. The sign's text is entirely in metropolitan French, consistent with domestic French advertising of the era, and the typography and printing method align with mid-century point-of-sale materials from France.
REINETTE Biscottes was a popular French rusk (toasted bread) brand during the 1950s, appearing in grocery catalogs and food periodicals such as. Le Petit Écho de la Mode.
Packaging from those years shows near-identical artwork to the bag illustration on this sign. While French-language advertising was also used in parts of Canada, the absence of bilingual elements and the lithographic printing style match confirmed French examples catalogued by European advertising dealers.
Rarely surviving due to their temporary use, original REINETTE cardboard store displays are prized by collectors of French ephemera, bakery memorabilia, and mid-century advertising. This example retains strong color and appealing graphics despite light edge wear, making it an outstanding addition to any advertising or culinary-themed collection.Overall, very good+ vintage condition, with vibrant color retention and strong graphics. Light edge wear, minor surface scuffs, and small areas of surface lift (where the printed layer has begun to separate slightly from the cardboard) are present, primarily at the edges.
Slight toning to the cardboard is visible, adding to its authentic vintage character. Hanging ring on the reverse is intact and original. No repairs, restorations, or structural damage noted. Please read the description and examine the photos, as they are part of the description.
Authenticity Note: Based on the printing method, materials, and construction, this display appears to be an original mid-20th century litho-printed cardboard sign, not a modern reproduction. Under magnification, a lithographic halftone dot pattern is visible with slight color misregistration typical of 1950s printing, and the cardboard shows natural age toning and light wear.
Measurements: 15.25" H x 12" W. Charity Donation: A portion of the proceeds from this sale will be donated to World Central Kitchen, a nonprofit founded by chef José Andrés that provides meals to communities in crisis around the world. By purchasing this item, you'll be supporting both the preservation of culinary history and the fight against hunger.
June 1954, archival advertising section - Reinette Biscottes print ad featuring identical product packaging. February 1957 - French grocery advertising insert with similar bakery POS displays. 2023 online dealer catalog, section on mid-century French cardboard store displays. Dealer archive 2022 - listing for Reinette Biscottes 1950s display, comparable in size and design. This is a unique vintage item, possibly delicate.
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