Store Display Sign

Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign

Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign
Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign

Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign

>Offered here is an old and original 1938-dated WISE POTATO CHIPS vintage store display sign!! Please see all nine photos, as they are an important part of my description. This local "find" and very rare and colorful vintage Wise Foods, Inc.

Advertising measures approximately 22" x 17" with an easel-back for stand-up display purposes on the reverse. The slogan near her hand says: "A Wise Suggestion", accompanied by Wise's iconic "owl" logo.

The pictured Wise Potato Chips bag also features two owls; note how all three owls pictured do not yet have the "stylized eye" logo, which would come in later years. Please read the fascinating "History" below about the "delicatessen" reference. Well over 80 years old, this is a tough one, rarely found or offered! History : the Wise Potato Chip Company was founded in Berwick, Pennsylvania by Earl Wise in 1921.

At the time, potato chips were generally kept in glass display cases, or cracker barrels, and then scooped into paper bags for customers. The bags developed grease spots and did not keep the chips fresh for very long; this eventually led to the development of waxed paper bags. Earl Wise's deli chips proved an immediate hit with his customers and soon the delicatessen owner became a regional potato chip mogul!

He decided on an owl as a company mascot, a creature reputed to be "wise". The now-stylized eye remains the corporate logo. A mere thirteen years before the date present on the offered Wise Potato Chip easel-back store display! The pop-out easel-back portion remains sturdy! The still-vivid colors pop-off the signage!

As you can see, the sign simply displays super!!! This item is in the category "Collectibles\Advertising\Merchandise & Memorabilia\Signs\Original\1930-69". The seller is "rain*delay1" and is located in this country: US. This item can be shipped to United States.

  • Type of Advertising: Sign
  • Modified Item: No
  • Country/Region of Manufacture: United States
  • Original/Reproduction: Original
  • Date of Creation: 1938
  • Color: Multi-color
  • Brand: Wise Potato Chips
  • Time Period Manufactured: 1930-69


Orig. /Rare! 1938 WISE POTATO CHIP COMPANY Easel-Back Store Display Sign