The product is a rare 1995 Footlocker Reebok SHAQ FEAT store display sign featuring Shaquille O'Neal on two sides. This collectible advertising item would have been used to promote Reebok's footwear and merchandise during that time period, making it a sought-after piece for fans of basketball memorabilia and collectors of vintage advertising. The sign's unique design and association with a legendary athlete like Shaquille O'Neal would make it a valuable addition to any collection.