1977 STAR WARS Coca-Cola BURGER KING STORE DISPLAY MOVIE POSTER GLASSES MOBILE

Up for sale here is one of the RAREST Star Wars Burger King items out there. It's also one of the earliest: An ORIGINAL 1977 Star Wars BURGER KING Store Display Glasses Mobile. This is one of the rarest Star Wars advertising pieces of any kind. Burger King issued this large 2-piece ceiling hanger at the very beginning the marketing campaign for the glasses.

I think this 2-piece was only used in test markets. That differs from the 3-piece mobile Burger King issued, which is dated 1978. The 1978 3-piece mobile, as nice as it is, was issued in greater quantity.

That's because the BK glasses campaign didn't break widespread throughout America until the 1978 calendar year. This 2-piece 1977 piece has only been spotted a couple of times over the past several decades, and, that was only within the pool of the most elite and advanced of the hardcore Star Wars foodie display collectors. Not only is this mobile rare, it's fundamentally one of the best Star Wars product advertising pieces ever created.

It was designed to promote the beginning of the wildly successful Del Nichols Star Wars BK/Coke glasses campaign. Certainly, this Star Wars glasses promotion, and, the matching Del Nichols Star Wars BK/Coke posters campaign were among the most successful movie tie-ins ever launched here in America during the 20th Century.

This boldly designed 2-piece mobile measures 24 inches tall (not including the string at the top) by 17 inches wide. It's made of stiff plastic and has printing on both sides. It has great spinning action, and, it's in FANTASTIC ORIGINAL CONDITION! It's just as it was taken down in 1977.

It's not perfect mint, but it's very solid and extremely nice! The string at the top will not reach the ceiling, but it's still two or three inches long, and so it would be very easy to tie another string to it. There is a small chip in the white plastic in the far right white margin near the Luke Skywalker glass. It's only in the white edge, and, there are only general signs of slight discoloration or "age" throughout this piece, otherwise it's like new.

All the metal eyelets designed to support the string are intact and perfect. The original string stills holds the mobile together. You may want to replace the string if you're going to hang this on display for any length of time, as the string on this display is 40 years old and may break over time because of becoming brittle with age. The item "1977 STAR WARS Coca-Cola BURGER KING STORE DISPLAY MOVIE POSTER GLASSES MOBILE" is in sale since Sunday, November 1, 2020. This item is in the category "Collectibles\Advertising\Restaurants & Fast Food\Burger King". The seller is "mancave2205" and is located in San Carlos, California. This item can be shipped to United States, Canada, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, China, Sweden, South Korea, Indonesia, Taiwan, South africa, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Bahamas, Israel, Mexico, New Zealand, Singapore, Switzerland, Norway, Saudi arabia, United arab emirates, Qatar, Kuwait, Bahrain, Croatia, Malaysia, Brazil, Chile, Colombia, Panama, Jamaica, Barbados, Bangladesh, Bermuda, Brunei darussalam, Bolivia, Ecuador, Egypt, French guiana, Guernsey, Gibraltar, Guadeloupe, Iceland, Jersey, Jordan, Cambodia, Cayman islands, Liechtenstein, Sri lanka, Luxembourg, Monaco, Macao, Martinique, Maldives, Nicaragua, Oman, Peru, Pakistan, Paraguay, Reunion, Viet nam, Uruguay.

Type of Advertising: Sign
Country/Region of Manufacture: United States
Original/Reproduction: Original
Date of Creation: 1978
Brand: Burger King